2018 New Orleans Bourbon Festival has ended
avatar for Kris Comstock

Kris Comstock

Sazerac Company & Buffalo Trace Distillery
Brand Manager
Louisville, KY
Kris joined Buffalo Trace Distillery, in 2003 but has been honing his leadership and strategic skills all his life. Selected by the University of Kentucky to play football in 1994, Kris played offensive tackle for the Wildcats from 1994-1998. After graduating with a degree in business marketing and management, Kris was signed by the Cleveland Browns before moving back to Kentucky and working in sports marketing.

It wasn’t long before the lure of bourbon called him, and Kris joined Buffalo Trace as the Bourbon Marketing Director.  In this role Kris plans bourbon production for more than two decades into the future and oversees all marketing activities for the bourbons made at Buffalo Trace, including packaging, advertising, and strategic planning.  Kris has been instrumental in the building of the Distillery’s flagship bourbon, Buffalo Trace, and his tireless work has helped it become increasing popular.
Kris has also been a leader in developing many of the Distillery’s best loved brands; including the Experimental Collection, E. H. Taylor, Jr. Collection, Stagg Jr. and the Single Oak Project, not to mentions his efforts to implement the personalized barrel program for Buffalo Trace.

Considered a giant in the bourbon industry, not only for his height (6 foot, 8 inches), but his vast knowledge of bourbon, Kris is a sought after speaker who travels frequently to share his knowledge with the bourbon community.  

My Speakers Sessions

Thursday, March 8

7:00pm CST